Designing Brand Identity is the quintessential resource from research to brand strategy to design execution, launch, and governance, it's a compendium of tools for branding success and best practices written by Alina Wheeler. I served on Wheeler's 5th edition book team as her full-time design + research assistant, partnering on brand & market research, content strategy, and book design.

Author & Brand Genius / Alina Wheeler

Cover Designer / Jon Bjornson

Senior Designer / Kathy Mueller

Designer & Assistant / Robin Goffman

Made with care. © 2021  Robin Goffman