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Designing Brand Identity 6th edition
Alina Wheeler and Rob Meyerson’s 6th edition of Designing Brand Identity, is updated throughout, featuring today's trends, new examples, and fresh insights, as well as 50+ new case studies from some of the world's leading brand and design studios.
Three Sticks Golf
Three Sticks Golf Club is a par 60 golf course with twelve par 3 holes, making it the perfect course for golfers of every level. Built on the historic site of Owen's Station in Marion, Ohio, by beautiful forest and abundant wildlife.
Aizer Health
Aizer is a community health center located in Monroe, NY, committed to providing high-quality medical care with compassion. With a staff of over 300 professionals across various disciplines, Aizer offers a wide range of services including acute care, internal medicine, pediatrics, dental, women's health, behavioral health, rehabilitation, podiatry, vision, and speech therapy. Aizer aims to support patients through all stages of life, combining cutting-edge technology with traditional values of caring to deliver exceptional healthcare.
Designing Brand Identity 5th Edition
Alina Wheeler’s Designing Brand Identity is the quintessential resource from research to brand strategy to design execution, launch, and governance, it's a compendium of tools for branding success and best practices. I served on Wheeler's 5th edition book team as her full-time design + research assistant, partnering on brand & market research, content strategy, and book design.
Eisenhower Fellowships Impact Report
Silver ADDY, American Advertising Federation District 2
Eisenhower Fellowships supports dynamic change agents through a transformative fellowship experience and lifelong engagement in a global network. The Impact Report is the 70 year-old organization’s first public, data-driven report on the impact of their programs. The report is based on external impact evaluations and extensive internal surveys of all recent international and USA Fellows.It is an A5, illustrated, 50-page perfect bound book with a spot gloss foil. The design includes friendly spot illustrations and narrative vignettes of select Fellows to break-up the data for approachability. The book, first distributed at an executive meeting on the 130th anniversary of the birth President Dwight D. Eisenhower, was met with enthusiasm from the board of trustees.
Kathy Mueller, Art Direction
Robin Goffman, Senior Designer
Eva Schenck, Illustrator
Eisenhower Fellowships supports dynamic change agents through a transformative fellowship experience and lifelong engagement in a global network. The Impact Report is the 70 year-old organization’s first public, data-driven report on the impact of their programs. The report is based on external impact evaluations and extensive internal surveys of all recent international and USA Fellows.It is an A5, illustrated, 50-page perfect bound book with a spot gloss foil. The design includes friendly spot illustrations and narrative vignettes of select Fellows to break-up the data for approachability. The book, first distributed at an executive meeting on the 130th anniversary of the birth President Dwight D. Eisenhower, was met with enthusiasm from the board of trustees.
Kathy Mueller, Art Direction
Robin Goffman, Senior Designer
Eva Schenck, Illustrator
Metamorphosis
Metamorphosis is a growth agency, whose mission is to accelerate the mainstream adoption of Web3. They guide companies through their growth journey, providing tailored strategies that drive scale and sustainable success. I led a brand design centered around their name and meaning of metamorphosis being a change of the form or nature of a thing or person into a completely different one, by natural or supernatural means.
MortgageCS
MortgageCS is a mortgage broker, fiduciary, and concierge team. The company started with a simple goal to make the mortgage process better for everyone; and that includes. As the Client experience is the number one priority for the company, the team is launching their own branded coffee line to play a role in customer gifting. Each team member will have their own blend that they can share with customers at various points of the journey to build trust that MortgageCS is always there to help you “win your day” and gratitude for the partnership. I led and executed the design, as well as the packaging vendor management.
Bari & Betty's Gluten Free Baking
My mom, sister, and I started Bari & Betty's Gluten Free Baking with a simple premise: to allow every person gluten intolerant the opportunity to create, savor, and share a delicious treat. After approximately one million flour tornados in our kitchen, we perfected the art of gluten-free pie to launch our first baking mix. I lead all creative including identity, packaging, website, and photography (product and lifestyle).
Cocktails Against Cancer
Cocktails Against Cancer is a non-profit organization who hosts annual cocktail parties to benefit programs with an immediate impact on the lives of people battling cancer in the greater Philadelphia area. Animations designed for social media to promote the 9th Annual Fundraiser Jukebox Boogie & the 11th Annual Fundraiser Aloha Dreamin'.
Art Direction, Brand & Event Identity / Kathy Mueller
Art Direction, Brand & Event Identity / Kathy Mueller
Sip-N-Glo Juicery
A Philadelphia-based juice and smoothie shop who believe in creating healthy habits one sip at a time. Featured work includes packaging, photography, and store collateral.
Art Director / Kathy Mueller
Brand Identity / Alyssa Hamilton
Art Director / Kathy Mueller
Brand Identity / Alyssa Hamilton
Temple University, Senior Showcase
Gold Award, Creativity International 48th Print & Packaging Design Competition
HOW International Design Awards 2019 (Listed as #16; alphabetical)
I was selected to be on the creative team to brand Temple University Department of Advertising's Senior Showcase (Spring 2017), an annual opportunity for students to present their portfolios to over 300 industry professionals. We developed the "Hunt Is On" concept to represent the job "hunt" both graduates and employers embark on in a competitive environment. We collaborated to design and illustrate an event logo, invitation suite, custom stamps, event signage, social media content, and a website.
Art Director / Kathy Mueller
Graphic Designers / Robin Goffman, Samantha Hilty, Suzanne Huang
HOW International Design Awards 2019 (Listed as #16; alphabetical)
I was selected to be on the creative team to brand Temple University Department of Advertising's Senior Showcase (Spring 2017), an annual opportunity for students to present their portfolios to over 300 industry professionals. We developed the "Hunt Is On" concept to represent the job "hunt" both graduates and employers embark on in a competitive environment. We collaborated to design and illustrate an event logo, invitation suite, custom stamps, event signage, social media content, and a website.
Art Director / Kathy Mueller
Graphic Designers / Robin Goffman, Samantha Hilty, Suzanne Huang
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